carsy's

Branding & Communication

Freelance

Objective

Creating the identity of Carsy's

Carsy's is an AutoElectrical Services company. Carsy's is mainly involved in the wiring of large mining machinery.

In order to improve the perception of its customers and future customers, Carsy's wishes an impactful and memorable identity. Carsy's would like to express solidity, professionalism and technicality.

Results

Creation of a technical and technological logo, the 'labyrinth'

The initials of Carsy's AutoElectrical Services design a cube, expressing the technological solution side. The symbol of electricity, 'lightning' is suggested by the 'S' of 'Services'. This set, used in a linear form, looks like a labyrinth. The idea of the labyrinth comes from the complexity of electrical wiring. It expresses the competence and professionalism of Carsy's.
The colors used express energy and dynamism